You are in charge of the content for your company's revamped website. Pretty thrilling, huh? Your boss then informs you that you are also in charge of search engine optimization (SEO). The project loses some of its allure all of a sudden. You aren't an SEO expert. You don't have a lot of SEO experience. The fear takes hold.
Stay put! The fundamentals of SEO aren't actually that difficult, whether you're taking over, enhancing, or just beginning your SEO strategy. In actuality, they mostly just make sense. I don't mean to disparage the rock stars who have built successful careers around their SEO knowledge. We require those people. Because SEO involves a lot of science and is constantly changing as a result of search engines like Google updating their algorithms, their knowledge is extremely valuable.
I'm trying to say that you don't need a master's in SEO to make sure that your website is optimized for natural search engine traffic. Check out these seven easy steps to creating a powerful SEO plan:
Best SEO Strategy
Understand Your Keywords
Priorities come first. Without knowing the keywords your target market uses to look for solutions to the issues your business solves, you won't be able to accomplish much. A little research is needed for this. Put yourself in the shoes of your product or service's prospective customer. How would you go about solving your issue? In your search engine, what would you type in? If you sell organic dog food, for instance, your potential customer is likely worried about the health of her dog. Perhaps she's worried about the chemicals and byproducts in most dog foods because her dog has food allergies. Start looking. What websites appear? Take note of the vocabulary used in those excerpts.
2. Produce Content of High Quality (Naturally)
Utilize your marketing spidey sense in this situation and make valuable content for your target audience. The questions your customers have, the insights they can use, and the education that helps them become better at what they do are all examples of valuable content. Keep in mind to naturally incorporate the right keywords into the fantastic content you're producing. Don't try to artificially inflate the rating of your website by stuffing your pages with keywords (e.g., repeating them in your text, meta descriptions, alt tags, etc.). Your search engine ranking won't benefit you (in fact, it could hurt it). Because their bots are so intelligent, search engines will detect you if you do, and they may punish your site by decreasing its rating or eliminating it entirely from their index. Additionally, it won't dazzle website visitors. Who would like to repeatedly read: "Are you seeking organic dog food? Look no further if you're seeking organic dog food. The best location to order your organic dog chow is through our website. You are writing for a human, therefore be honest.
3. Add keywords to the URLs of your website's pages
Your page URLs are crucial for your SEO, so make sure you don't ignore them. Your keyword research will be useful in this situation. For instance, the URL for a page discussing your solar financing offering should be products/solar funding. Concentrate on the most popular and often used relevant keywords. Choose the one that has the highest search rating if you're torn between "solar finance" and "solar leasing."
There are a few quick, simple, and cost-free methods to monitor search ranking. Use Google AdWords Keyword Planner as one option. To get an indication of how popular your keywords have historically been in terms of search volume, just input them. Google Trends is another option that you have, and it's a lot of fun to investigate. View a fast graphical comparison of interest over time by comparing various keywords.
4. Pay Attention to Page Titles
For your websites, you must make compelling and intriguing titles. Make sure they appeal to your target audience. People won't read the fantastic content underneath if they don't. What's in it for me questions from visitors help me concentrate on what to highlight, in my experience. What will they get from the information on this page, and why should they care? is a question you should be asking yourself. Once you've mastered that, make your title shorter, sexier, and with stronger language (try a little alliteration for fun). Make sure your keyword appears in the headline (the H1) and/or the subhead as you create these catchy headlines (the H2). Your H1 heading might be "Solar Financing Made Easy," using the solar financing example from earlier.
5. Check Each Page for Additional Keyword Positioning
Go back and read what you wrote now that you've produced high-quality content that your target audience needs (and wants) and attention-grabbing headlines to engage them and tempt them to read more. Look for extra locations in your review where you may logically incorporate keywords. Can you rearrange a sentence to add a keyword? For instance, "Identify the best customers and convert more" on a website on marketing automation may be altered to "Marketing automation helps you identify the greatest customers and convert more." Also, think about whether you can add a word before a keyword to make a keyword phrase. The word "automated" would be added to the word "marketing campaigns" if the text was about "marketing campaigns" and "marketing automation" was a keyword for my website. Make a number of review passes. You could be shocked by the opportunities you pass up the first time around and even the second.
6. Enhance the user experience
Beyond website content, great SEO results are becoming more and more dependent on good user experience. In his blog post-Three UX Principles That Help Your Website Do Its Job Right, Robert Berris writes that over the past two years, Google has changed its emphasis from placing a low priority on sites that give high-quality user experiences across platforms and devices to a considerably greater priority. Search engine optimization is gradually becoming user optimization, even if traditional ranking variables are still dominant. Work with your web developers to make sure that your website is simple to use, that each link functions, and that it leads users to the information they are seeking.
7. Work with a Pro
Basic SEO, as I previously stated, is mainly common sense. To make sure your site is actually optimized, you should engage an SEO professional if you can afford to do so. Your website can be audited to see how it is doing in relation to your most essential keywords by an SEO consultant or agency. To assist you in advancing your website, they will give you a prioritized list of tasks.
The good news is that optimizing your website for organic search engine traffic doesn't require you to be an SEO whiz. Simply apply common sense and the seven straightforward suggestions listed above.
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