Sources to find Keyword Ideas: How can you get ahead if your keyword strategies are almost the same as those of your competitors? Especially when they have more money, more people working for them, and a lot more resources. Day after day, week after week, and month after month, they always do better than you. So, the obvious question is how to beat them or at least even the playing field. To put it simply, you have to do it differently.
This is a typical way to look for keywords. You think of one or two words for which you want to rank. You do some thinking and come up with other words or phrases that fit. You look at Google's list of related searches to find out what keywords your competitors are using. Then, you run this list through Google's Keyword Planner or another tool that suggests keywords to get more ideas. And you're done. You've got your master list. It's pretty standard, not very creative, and not at all original.
Here is a list of 5 creative and highly specialized ways to start your keyword research in a much more focused and unique way.
1. Marketing Persona
Marketing Personas are a part of every good marketing plan. The main benefit of a well-made Marketing Persona is that it helps guide everything from product development to marketing strategy. You can also do your initial keyword research with the help of research on marketing personas. Instead of trying to think of keywords at random, look at the interview notes from your marketing persona research to see what your ideal customer would type into Google Search to find an answer. Listen to how they talk about your products and services, as well as their pain points and challenges, and how they say things. You should find it easy to come up with at least a dozen key terms from the real world.
2. Wikipedia
In some cases, relevant keywords for niche markets can be found in Wikipedia. It will help you come up with ideas you might not have had before. For example, let's say you need to do keyword research for a client who sells "home theatre PCs." You may know a thing or two about PCs and home theatres, but what is a "home theatre PC"? Now that's something completely different. You can jump right into Wikipedia and look up related terms to help you with your research. Just search for "home theatre PC."
You'll get a definition, acronyms (HTPC), and other terms right away (media center computer). If you keep scrolling, you'll see a list of more ideas that you can add to your list and look into.
You can add a few more related terms from this list, such as "digital media receivers," "television connectivity," "networked storage devices," and "media server," to name a few.
Another benefit is that the information on Wikipedia is made by users and has a lot of links to other pages. It gives you a lot more chances to find related keyword ideas.
3. Metaglossary
You can get quick ideas from Metaglossary. But you'll find that if you use your main term as the search term, you'll get a lot of results that are similar to what you'd get from Google Related Searches and Wikipedia. Try one of the related words instead. I was able to get a much better result when I used "HTPC."
4. Online Reviews
Another great untapped source of keyword ideas is reviews of your products or those of your competitors. Even though it might be a more manual process, it's a great way to find out what words real customers use and which keywords are related to problems and solutions.
After reading through all the comments, I found more than a dozen keywords and phrases I would never have thought of, such as "entertainment center as a home theatre PC," "media server machine," "Multimedia-PC with a small footprint," and "powerful media box for your living room."
5. Websites Form Submissions
I hope you keep all the forms that people fill out on your website. Keyword ideas can come from comments, questions from customers, sales inquiries, and other similar things. When you need to do keyword research, you should look through both old and new submissions. You'll find real-world examples and the language your customers use to find you, talk about your products, or explain their pain points. If you've been collecting them for a while, you might even notice that the words they use change over time. This can also help with optimizing the content already on a page.
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